In 1978, Dr. Alexander G. Schauss, Director of the American Institute for Biosocial Research in Tacoma, Washington, while experimenting with the effects of color on human beings, discovered that a certain shade of pink lowered subjects' heart and respiration rates and had a calming effect on them. Numerous tests have proved that even a 15 minute stay in a room painted in BAKER-MILLER PINK® reduced potentially violent or aggressive behavior and exhibited a definite calming influence on those individuals tested. The numerous studies, as well as radio and television programs discussing the studies, have resulted in an enormous interest from the public in general with respect to the relaxing and calming effects of the color.

Extensive studies performed at several correctional centers, psychiatric hospitals, and juvenile detention facilities, have shown that using BAKER-MILLER PINK® to reduce aggression and encourage muscular relaxation is humane and involves no medication or physical force. In repeated experiments with adolescents and adults, a non-drug anesthetic-like effect occurred.

A South Bronx school for severely hyperactive children has painted a room BAKER-MILLER PINK® yielding great results! Geriatric facilities have also used the color to calm residents with neural abnormalities that trigger sudden fits of rage.

 

Here's what some experiments have shown:

In 1978, Dr. John N. Ott, a photobiologist, performed a study that showed that subjects relaxed when they stared at an 18 by 24 inch cardboard of a certain shade of pink, BAKER-MILLER PINK®. The pink color relaxed the subjects so much that they did not perform simple strength tests as well as they did when viewing other hues.

You can try one of these experiments yourself using your MoodMaster™ print!

Simply raise your arm to shoulder height and have a partner of equal strength try to force your arm toward your waist. You should be able to offer enough resistance to hold your arm up. Now simply stare at your MoodMaster™ print for a few minutes and repeat the procedure. You should experience a feeling of general relaxation and a noticeable decrease in muscle strength and your arm may be easily pushed to your side!

In 1979, Chief Clinical Psychologist, Paul Boccumini, Ph.D., Director of Clinical Service for the San Bernadino County Probation Department in southern California conducted a study at the Kuiper Youth Center. Some significant previously unreported findings were reported. The detention Centre placed 27 obstreperous youths in a pink room. Subjects equally upset were placed in other colored rooms in the same wing. Careful observation revealed that those youth placed in the pink room followed a consistent pattern of behavior. After 2 to 3 minutes in the pink room, regardless of the degree of aggressive verbal or physical behavior, each youth would become less verbally aggressive. After approximately 5 to 6 minutes, each youth would desist from using either physical violence or self-mutilative behavior. By the 8th or 9th minute, each youth would assume a relaxed sitting position or lay on his or her back, spread out on the floor while frequently looking at the ceiling. Within 10 minutes, each youth sufficiently calmed down so that he or she could be returned to the main hall.

Also in 1979, Dr. Maria Simonsen, M.D., Director of the Health, Weight and Stress Clinic at John Hopkins University Hospital in Baltimore, revealed after four years of extensive research involving nearly 1700 subjects, that BAKER-MILLER PINK® has a peculiar appetite suppression effect. This effect, of suppressing the desire for food, was confirmed in more than one-third of subjects seeking methods for weight control at the hospital's clinic.

In 1980, the Chief of Management Science at the Veterans Administration Hospital in West Los Angeles observed that a few minutes exposure to BAKER-MILLER PINK® halted aggressive behavior and calmed patients down very quickly.

Studies to further substantiate previous studies' claims that BAKER-MILLER PINK® lessens aggression, decreases stress levels and moderates mood are in the process of being scheduled. The implications of colours' effects on human behavior are just beginning to be understood. The future holds many exciting discoveries in this field.

 'Control your moods the natural way and live healthier with the MoodMaster™.'